8:00 AM - 9:30 AM
In today's transparent, always-on world, control of brand messaging has shifted from organizations into the hands of increasingly connected consumers. A single post about a company can go viral and create untold brand damage in a matter of minutes.
Although 70% of directors identified reputational risk as a top concern in a recent survey, less than 10% of those same directors said they were well-versed in social media issues. In order to effectively advise organizations on how to manage brand risk and reputation, boards of directors should understand the threats, tap into chief marketing officer expertise, and help oversee the development of plans to mitigate risk.
Join two experts from Deloitte: Deborah DeHaas, Chief Inclusion Officer and National Managing Partner of the Center for Board Effectiveness, and Jennifer Chico, Managing Director - Marketing and Communications, to discuss how boards can mitigate risk and maximize the opportunities social media can provide in this new digital environment.Speakers Venue
Gibraltar Private Bank & Trust
55 Alhambra Plaza
Coral Gables, FL 33134