In today's transparent, always-on world, control of brand messaging has shifted from organizations into the hands of increasingly connected consumers. A single post about a company can go viral and create untold brand damage in a matter of minutes.
Although 70% of directors identified reputational risk as a top concern in a recent survey, less than 10% of those same directors said they were well-versed in social media issues. In order to effectively advise organizations on how to manage brand risk and reputation, boards of directors should understand the threats, tap into chief marketing officer expertise, and help oversee the development of plans to mitigate risk.
Join two experts from Deloitte: Deborah DeHaas, Chief Inclusion Officer and National Managing Partner of the Center for Board Effectiveness, and Jennifer Chico, Managing Director - Marketing and Communications, to discuss how boards can mitigate risk and maximize the opportunities social media can provide in this new digital environment.
Vice Chairman, Chief Inclusion Officer and National Managing Partner
Deb is Vice Chairman, Chief Inclusion Officer and National Managing Partner of the Center for Board Effectiveness for Deloitte. As Chief Inclusion Officer, Deb drives Deloitte’s strategy to recruit, develop, and promote a diverse workforce and foster an inclusive environment where leaders thrive, a constant passion and focus of Deloitte for more than 20 years. Deb is also responsible for Deloitte’s boardroom programs that support corporate boards and directors in fulfilling their governance-related responsibilities.
Deb serves as the lead client service partner or advisory partner on a number of Deloitte’s most significant clients and is a member of the Deloitte U.S. Executive Committee. She previously served as a member of the Board of Directors of Deloitte from 2008-2015 and as the U.S. Firms’ representative on the Deloitte Canada Board of Directors.
Prior to assuming her current role, Deb was the Central Region Managing Partner, leading the quality, client satisfaction, growth, marketplace, and human resource initiatives for 22 offices comprising 9,000 professionals (at the time), making it the largest Big Four organization in the Central region.
Deb was named to Accounting Today’s “Top 100 Most Influential" list in 2013 and 2014.
She was included in the 2015, 2016 and 2017 NACD Directorship 100 which recognizes influential leaders in corporate governance.
Deb’s community involvement and philanthropic efforts have led to her recognition by numerous local and national organizations. In 2017, Deb was honored with the Bertha Honore Palmer Making History Award for Distinction in Civic Leadership from the Chicago History Museum. She was inducted into the 2012 Junior Achievement Chicago Business Hall of Fame and received the 2010 City Year Chicago Ripples of Hope Award, the American Red Cross of Greater Chicago 2008 Heritage Award, and the YWCA’s 2006 Outstanding Women’s Leaders Award for Community Leadership. She was the first Chicago recipient of the 2005 Athena Award. She was the recipient of the Chicagoland Chamber of Commerce 2004 Daniel H. Burnham Award, the Anti-Defamation League 2004 Women of Achievement Award, and the 2003 United Way Campaign Chair Award.
Deb was named one of the "100 Most Powerful Chicagoans" in 2012 by Chicago magazine as well as one of the "100 Women of Influence 2013" by Today’s Chicago Woman.
Deb graduated from Duke University with a BS in Management Science and Accounting. She is a Certified Public Accountant and a member of several state and national professional societies, including the AICPA and the Illinois CPA Society.
Jennifer Chico leads the Experience Delivery (XD) service area within Deloitte’s Marketing and Communications group. XD comprises a team of marketing professionals specializing in planning, managing, and executing internal and external stakeholder experiences and touchpoints, including digital and social platforms and channels, and in-person and virtual events.
She started her career in sports marketing and quickly moved to professional services when she joined Deloitte’s Telecom and Media practice in 1995. During her nearly 20 years with Deloitte she’s led marketing for the telcom, manufacturing and financial services industries and the Strategy & Operations practice of Deloitte Consulting LLP. Prior to building the broader Experience Delivery capability, she led Digital Marketing in the U.S. and spearheaded the transformation of Deloitte.com/us.
Jennifer is a leader in digital strategy, content and social marketing with more than 20 years of marketing and communications management experience in strategic planning, brand management, program development, and implementation of integrated marketing campaigns. She has presented at leading digital and social events including Social Media Today and has been quoted in blogs and the International Accounting Bulletin discussing digital and social media trends.
She is a graduate of West Virginia University where she studied business, economics and marketing.
You can follow her on Twitter @JenniferChico and find her on LinkedIn at www.linkedin.com/in/jenniferchico